Our 3 Main Service Areas:
Branding Consultation
For startups, SMEs, and evolving businesses that need clarity in various aspects of branding & brand building strategy (7 sub-services)
Personal Brand Development
Building individual brand equity for CEOs, entrepreneurs, and HNIs from diversified sectors
Chief Brand Officer (CBO) Program
For mid-sized businesses and new startups (long term engagement)

1. Branding ~ 7 services
Building a strong brand requires expertise, strategic thinking, and a deep understanding of market dynamics. At SMGH Consulting, we specialize in seven core branding services designed to elevate your brand and position it for sustained success. We work with industry experts to craft the optimum solution for you

Our Brand Strategy Services allows us to offer high-value, intellectually driven solutions crafted with industry experts that are foundational for your businesses
Brand Positioning & Differentiation
Brand Identity Development
Brand Audit & Analysis
Brand Architecture & Portfolio Strategy
Customer Experience (CX)
Strategic Brand Storytelling
Crisis Management & Reputation Strategy
2. Personal Brand Development
Elevate your Identity, Amplify your influence
In today’s interconnected world, where digital presence and first impressions can make or break opportunities, personal branding has become essential. Whether you’re an entrepreneur, executive, creative professional, or an emerging leader, how you present yourself significantly influences your career and personal success. At SMGH Consulting, our Personal Brand Development service is designed to help individuals craft an authentic, compelling, and memorable brand identity that resonates with their target audience

Each service addresses a key component of personal branding with tangible outcomes that can be immediately implemented to build trust and the desired persona.
Personal Brand Strategy & Storytelling
Impressions Management & Image Consulting
Online Presence Audit & Optimisation
Reputation & Crisis Management Consulting
3. Fractional Chief Brand Officer
SMGH Group acts as brand custodians for your brand
Long Term Engagement
The CBO Program is a unique solution that complements SMGH Consulting's core offerings, emphasising long-term value creation and execution. It is a unique offering which enables SMGH to serve as both a strategic advisor and an execution overseeing partner.

Connect with us
Branding - Personal Brand Development - Chief Brand Officer
Branding Consultation Services Estimates:
Personal Brand Development Services :
FAQ
regarding SMGH Consulting services & branding
1. Is branding same as marketing?
No, branding is the foundation that defines your identity, values, and positioning, while marketing uses those elements to promote your products or services. Branding focuses on building trust and recognition, whereas marketing drives immediate engagement and sales.
2. What industries does SMGH Consulting specialize in?
We serve a wide range of industries, including luxury, real estate, art, fashion, hospitality, and personal branding for HNIs and executives.
3. What makes SMGH Consulting different from other branding agencies?
- Global Perspective: Operating in key markets like the UK and India, we bring diverse insights to every project.
- Dual Expertise: A unique blend of strategic services and hands-on brand leadership.
- Empanelled Industry Experts: We collaborate with a network of seasoned professionals who bring deep industry-specific insights to ensure your brand’s success.
- AI Meets Human Touch: Harnessing cutting-edge tools while staying rooted in creativity.
- Flexible Engagements: From project-based consulting to ongoing CBO partnerships.
4. What industries does SMGH Consulting specialize in?
We serve a wide range of industries, including luxury, real estate, art, fashion, hospitality, and personal branding for HNIs and executives.
5. What is the process for engaging SMGH Consulting?
Our process starts with an in-depth consultation to understand your brand goals, followed by a customized strategy designed to elevate your brand’s presence and performance.
6. How long does a typical branding project take?
The timeline varies depending on the scope, but most projects range from 4-12 weeks for completion.
7. Do you offer personal branding services?
Yes, we specialize in developing strong personal brands for entrepreneurs, executives, and HNIs to enhance their professional influence and reputation.
8. Will SMGH Consulting help in execution?
While our primary focus is on strategic consulting, we will speak with your in-house team or outsourced team to make sure the strategies are well understood.
Additionally, through our CBO program, we can provide long term ongoing support to ensure your brand strategy is effectively implemented.
9. Does the SMGH team have experience building brands?
Sabyasachi, the founder of SMGH Group, has built other brands like The Connoisseur and Mansionia, showcasing his deep understanding of brand creation and growth. Additionally, our empaneled experts bring vast experience from working with clients globally across various industries. We understand how exciting yet challenging it is to build a brand, and we’re committed to guiding you every step of the way with a tailored strategy
10. What Does a Fractional CBO Do?
Unlike a one-time consultant, a Fractional CBO provides ongoing, high-level brand oversight to ensure:
✔ Brand Positioning & Strategy – Align your brand with business goals and market differentiation.
✔ Messaging & Storytelling – Develop compelling narratives that build trust.
✔ Customer Experience (CX) Optimization – Strengthen every brand touchpoint.
✔ Marketing & Communications Oversight – Ensure consistent brand execution.
✔ Reputation & Crisis Management – Protect and enhance brand trust.
✔ Competitive Brand Performance Tracking – Monitor brand impact and optimize strategy.
💡 A strong brand isn’t built overnight—it requires continuous leadership. Learn more
11. Why Choose SMGH Consulting as Your Fractional CBO Partner?
✔ Executive-Level Expertise – Access top-tier branding leadership without the full-time cost.
✔ Scalable & Flexible – Adjust engagement as your business grows.
✔ Cost-Effective – A Fractional CBO provides long-term strategic leadership at a fraction of the cost.
✔ Ongoing Brand Oversight – We ensure your brand strategy is implemented and optimized continuously.
📍 Your brand is one of your most valuable assets—let’s ensure it works for you.
12. What’s the Difference Between SMGH’s Brand Strategy Services and the Fractional CBO Program?
📌 Brand Strategy (One-Time Service)
- Focus: A structured brand framework covering positioning, messaging, and differentiation.
- Best For: Companies needing a brand roadmap but have an internal team for execution.
- Duration: 6-12 weeks per project.
- Pricing: $5,000 - $30,000 (one-time fee).
📌 Fractional CBO (Ongoing Long- Term Brand Leadership)
- Focus: Continuous brand oversight, execution guidance, and reputation management.
- Best For: Businesses needing long-term brand leadership without hiring a full-time CBO.
- Duration: 4-12+ months (retainer-based).
- Pricing: $3,000 - $20,000 per month.
💡 Brand Strategy builds your foundation. A Fractional CBO ensures it’s implemented, optimised, and aligned with growth.
📍 Still unsure? [Contact Us] to find the right fit for your business. 🚀
13. How do I get started with SMGH Consulting?
Simply reach out to us via our contact form, and our team will schedule a free initial consultation to discuss your branding needs.