What’s the Difference Between SMGH Consulting’s Brand Strategy Services and the Fractional CBO Program?

One of the most common questions businesses ask is:
“If SMGH Consulting offers Brand Strategy as a service, why would I need a Fractional Chief Brand Officer (CBO)?”

Here’s the key difference:

📌 Brand Strategy (One-Time Engagements)

• Focus: A structured brand strategy framework that provides clarity on positioning, messaging, and differentiation.
• Best For: Companies that need an in-depth brand strategy plan but have an internal team for execution.
• Duration: 6-12 weeks per project.
• Deliverables: Brand positioning, messaging framework, customer personas, brand identity guidelines, CX strategy, and storytelling.
• Pricing: $8,000 – $20,000 per project.

💡 Brand Strategy is a one-time investment that provides the foundation for your brand, but execution and brand management are up to you.

📌 Fractional Chief Brand Officer (Ongoing Leadership)

• Focus: Long-term brand oversight, leadership, and execution guidance to ensure consistent branding across all areas.
• Best For: Businesses that don’t have an internal CBO but need continuous expert-level brand leadership.
• Duration: 3-12+ months (retainer-based).
• Responsibilities: Brand positioning, CX strategy, messaging execution, brand performance tracking, reputation & crisis management, and ongoing marketing alignment.
• Pricing: $3,000 – $20,000 per month (depending on engagement level).

💡 A Fractional CBO doesn’t just provide strategy—they ensure that strategy is executed, optimized, and aligned with long-term business growth.

🔹 Which One is Right for You?

✅ If you only need a well-defined brand strategy plan to guide your team → Brand Strategy Service is the best fit.

✅ If you need ongoing brand leadership and execution oversight → Fractional CBO is the better choice.

📍 Still unsure? Let’s discuss your business needs and find the best fit. [Contact us]