The Chief Brand Officer (CBO) Program by SMGH Consulting

How Businesses Can Access Executive-Level Brand Leadership Without the Cost of a Full-Time CBO

Branding is no longer just about logos or marketing campaigns—it’s about building trust, positioning strategically, and staying relevant in an evolving market. Yet, many businesses struggle because they lack consistent brand leadership.

For large corporations, hiring a Chief Brand Officer (CBO) makes sense. But what about startups, growing businesses, and mid-sized companies that need brand leadership but can’t afford a full-time executive?

This is where Fractional CBOs come in—offering high-level brand strategy without the cost of a full-time hire.

What is a Fractional Chief Brand Officer (CBO)?

A Fractional CBO is a part-time, outsourced brand executive who provides strategic brand leadership without the long-term commitment or high salary of a full-time CBO.

Instead of working inside a company, a Fractional CBO partners with businesses on a retainer basis—guiding brand strategy, positioning, storytelling, reputation, and overall brand direction.

Think of it as having an experienced C-suite branding leader, but only when you need them.

Who Needs a Fractional CBO?

📌 Does your business struggle with:
Inconsistent brand messaging across different platforms?
Lack of differentiation—your brand feels generic?
Marketing teams working without a clear brand strategy?
Weak customer trust and low engagement?

✅ If any of these sound familiar, a Fractional CBO is the missing piece in your business.

🔹 Startups & Scale-Ups – Need brand leadership but not ready for a full-time CBO.
🔹 Growing Businesses – Want expert positioning & strategy while scaling.
🔹 Companies Preparing for Expansion – Need a strong, clear brand before launching into new markets.
🔹 Businesses Facing Reputation Challenges – Need brand trust and crisis management.

💡 A strong brand isn’t built overnight—it requires ongoing leadership. That’s where a Fractional CBO helps.

🔹 What Does a Fractional CBO Do?

Unlike a one-time brand consultant, a Fractional CBO provides continuous strategic oversight.

📌 Key Responsibilities of a Fractional CBO:

✅ Brand Strategy & Positioning – Ensure your brand stands out and aligns with your business vision.
✅ Messaging & Brand Storytelling – Develop a compelling narrative that attracts customers.
✅ Customer Experience (CX) Strategy – Align brand touchpoints for better engagement and loyalty.
✅ Marketing & Communication Oversight – Make sure all content, design, and messaging are brand-aligned.
✅ Reputation & Crisis Management – Strengthen brand trust and handle potential PR risks.
✅ Brand Performance Tracking – Analyze brand health, customer perception, and competitor positioning.

💡 Your brand is one of your biggest business assets—a Fractional CBO ensures it’s always working for you.

🔹 How the Fractional CBO Program at SMGH Consulting Works

📌 Flexible Engagement Models

📌 Performance-Based Model for Startups (Optional)
✔ Small monthly retainer + equity/revenue share for early-stage businesses.

📌 Minimum Commitment:
✔ 3-6 months – Branding is a long-term investment, and real results take time.

Why Choose SMGH Consulting’s Fractional CBO Program?

Executive-Level Expertise – Get a high-level branding leader without the full-time cost.
Scalable & Flexible – Adjust the level of engagement based on your business needs.
Cost-Effective – A Fractional CBO provides long-term strategic leadership at a fraction of the cost.
Ongoing Brand Oversight – Unlike a consultant, we ensure your brand strategy is implemented and optimized over time.

Your brand deserves world-class leadership. With a Fractional CBO, you get it—on your terms.

Is a Fractional CBO Right for Your Business?

If your company is growing but lacks a strong brand strategy and leadership, a Fractional Chief Brand Officer is the perfect solution.

Let’s discuss how we can help your brand grow.

📩 Contact Us