Empowering Brands, Defining Futures.

SMGH Consulting is a branding consulting firm working together with experts from around the world on delivering truly unique solutions to businesses big & small.

The Connoisseur official website

Complete brand Development (Luxury)
g
mansionia.com brand under SMGH

Mansionia

Complete brand Development (Real Estate)

A unique multidisciplinary branding firm. Realms:

  1. Brand Positioning & Differentiation
  2. Brand Identity Development
  3. Brand Audit & Analysis
  4. Brand Architecture & Portfolio Strategy
  5. Customer Experience Strategy (CX)
  6. Strategic Brand Storytelling
  7. Crisis Management & Reputation Strategy

    Learn More on core services

Personal branding focuses on crafting a powerful, consistent, and authentic narrative for individuals to establish their authority, attract opportunities, and build a legacy. For:

  1. High-Net-Worth Individuals (HNIs)
  2. C-Suite Executives and Entrepreneurs
  3. Thought Leaders and Public Figures

    Learn more

Branding isn’t a one-time project—it requires ongoing strategy, leadership, and execution oversight. But hiring a full-time Chief Brand Officer (CBO) can cost over $200,000 per year—a cost many growing businesses can’t afford.

That’s where our Fractional CBO program comes in.

💡 With a Fractional CBO, you get executive-level brand leadership on a flexible, part-time basis—at a fraction of the cost.

Develop & oversee brand strategy 
Ensure brand consistency across marketing, sales, and customer experience.
Build & protect brand reputation with trust-building strategies.
Guide long-term brand evolution while aligning with business goals.

📩 Discover how a Fractional CBO can transform your brand. [Learn More]

What does branding

" Branding is the strategic process of creating a unique identity, perception, and emotional connection for a business, product, or individual to differentiate and build trust with its target audience; it is integral at every stage of brand creation, as no marketing or sales effort can be truly effective without it. "

Ready to elevate your brand?

Let’s shape the future of your business together

    Any website link

    FAQ

    regarding SMGH Consulting services & branding
    1. Is branding same as marketing?

    No, branding is the foundation that defines your identity, values, and positioning, while marketing uses those elements to promote your products or services. Branding focuses on building trust and recognition, whereas marketing drives immediate engagement and sales.

    2. What industries does SMGH Consulting specialize in?

    We serve a wide range of industries, including luxury, real estate, art, fashion, hospitality, and personal branding for HNIs and executives.

    3. What makes SMGH Consulting different from other branding agencies?
    • Global Perspective: Operating in key markets like the UK and India, we bring diverse insights to every project.
    • Dual Expertise: A unique blend of strategic services and hands-on brand leadership.
    • Empanelled Industry Experts: We collaborate with a network of seasoned professionals who bring deep industry-specific insights to ensure your brand’s success.
    • AI Meets Human Touch: Harnessing cutting-edge tools while staying rooted in creativity.
    • Flexible Engagements: From project-based consulting to ongoing CBO partnerships.
    4. What industries does SMGH Consulting specialize in?

    We serve a wide range of industries, including luxury, real estate, art, fashion, hospitality, and personal branding for HNIs and executives.

    5. What is the process for engaging SMGH Consulting?

    Our process starts with an in-depth consultation to understand your brand goals, followed by a customized strategy designed to elevate your brand’s presence and performance.

    6. How long does a typical branding project take?

    The timeline varies depending on the scope, but most projects range from 4-12 weeks for completion.

    7. Do you offer personal branding services?

    Yes, we specialize in developing strong personal brands for entrepreneurs, executives, and HNIs to enhance their professional influence and reputation.

    8. Will SMGH Consulting help in execution?

    While our primary focus is on strategic consulting, we will speak with your in-house team or outsourced team to make sure the strategies are well understood. 

    Additionally, through our CBO program, we can provide long term ongoing support to ensure your brand strategy is effectively implemented.

    9. Does the SMGH team have experience building brands?

    Sabyasachi, the founder of SMGH Group, has built other brands like The Connoisseur and Mansionia, showcasing his deep understanding of brand creation and growth. Additionally, our empaneled experts bring vast experience from working with clients globally across various industries. We understand how exciting yet challenging it is to build a brand, and we’re committed to guiding you every step of the way with a tailored strategy

    10. What Does a Fractional CBO Do?

    Unlike a one-time consultant, a Fractional CBO provides ongoing, high-level brand oversight to ensure:

    Brand Positioning & Strategy – Align your brand with business goals and market differentiation.
    Messaging & Storytelling – Develop compelling narratives that build trust.
    Customer Experience (CX) Optimization – Strengthen every brand touchpoint.
    Marketing & Communications Oversight – Ensure consistent brand execution.
    Reputation & Crisis Management – Protect and enhance brand trust.
    Competitive Brand Performance Tracking – Monitor brand impact and optimize strategy.

    💡 A strong brand isn’t built overnight—it requires continuous leadership. Learn more

    11. Why Choose SMGH Consulting as Your Fractional CBO Partner?

    Executive-Level Expertise – Access top-tier branding leadership without the full-time cost.
    Scalable & Flexible – Adjust engagement as your business grows.
    Cost-Effective – A Fractional CBO provides long-term strategic leadership at a fraction of the cost.
    Ongoing Brand Oversight – We ensure your brand strategy is implemented and optimized continuously.

    📍 Your brand is one of your most valuable assets—let’s ensure it works for you.

    Learn more

    12. What’s the Difference Between SMGH’s Brand Strategy Services and the Fractional CBO Program?

    📌 Brand Strategy (One-Time Service)

    • Focus: A structured brand framework covering positioning, messaging, and differentiation.
    • Best For: Companies needing a brand roadmap but have an internal team for execution.
    • Duration: 6-12 weeks per project.
    • Pricing: $5,000 - $30,000 (one-time fee).

    📌 Fractional CBO (Ongoing Long- Term Brand Leadership)

    • Focus: Continuous brand oversight, execution guidance, and reputation management.
    • Best For: Businesses needing long-term brand leadership without hiring a full-time CBO.
    • Duration: 4-12+ months (retainer-based).
    • Pricing: $3,000 - $20,000 per month.

    💡 Brand Strategy builds your foundation. A Fractional CBO ensures it’s implemented, optimised, and aligned with growth.

    📍 Still unsure? [Contact Us] to find the right fit for your business. 🚀

    13. How do I get started with SMGH Consulting?

    Simply reach out to us via our contact form, and our team will schedule a free initial consultation to discuss your branding needs.

    close
    type characters to search...
    close